5 Steps To Improve Your Email Marketing Campaign
Are your business’s marketing emails hitting the mark? With email being the most powerful marketing tool readily available, there are several things you should keep an eye on. Below, Solutions For Growth, a leading email marketing agency, offer you five factors you should always keep an eye on.
If you are interested in making your email marketing campaigns more successful, follow the brief points below. Solutions For Growth are sure you will begin a lucrative campaign with lots of inbound leads for you and your business.
Monitor Your Opens, Clicks and Monthly Send Rate
Understand your customers. Understand what they open and don’t open and adapt your campaign accordingly. Furthermore don’t bombard your subscribers with emails on a daily basis.
Personalize Your Emails
Don’t become generic. Instead, use your creativity and create a sense of personality through your emails. This personality should reflect that of yourself, but most importantly the products or services you are selling.
Set Achievable and Measurable Goals
When designing and sending a campaign ensure you have your targets clearly thought out. Ensure you understand the best way to achieve these goals. You should always have targets that are realistic yet ambitious. When you hit your target, reward yourself and the people around you that helped make it happen.
Ensure Your Emails Are Mobile Optimized
2017 – The digital age! With more and more individuals utilizing mobile devices (cell phones, tablets and iPads) it is imperative that your emails function on a mobile device as well as a desktop. If a user tries to open your email but it doesn’t work, they will instantly become disinterested. Not too mention they will lose a lot of respect and credibility for your business.
Understand Where You Obtained Your Email Addresses
To get a better gauge of your contacts habits and reliability you should always know where you got your contacts from. Were they sourced by you on a first person basis? If so, the quality of the contact is likely to be much higher. On the other hand, if you bought them from a third party provider, you should understand these contacts are cold and will require a lot of work to turn into a potential sale.
If you are interested in utilizing the services of an innovative email marketing agency get in touch with Solutions For Growth now. They have years of experience and have helped many clients turn their fortunes around when it comes to an email marketing campaign. For a more thorough and complete guide on what to look for, when choosing your email marketing agency read this article.
Or call Solutions For Growth on 888-840-2595.