Small Changes That Make A Big Difference
You may already know that email is the most powerful marketing channel readily available in the 21st century. In fact, email is so powerful; research suggests that emails alone are responsible for driving 25% of all Black Friday sales. This compares to just 1.5% of sales generated through social media. For a leading full service email marketing agency, get in touch with Solutions For Growth.
Solutions For Growth understand what it take to get real results via your email marketing campaign. They have provided you with these little tweaks in order to get the most out of your campaign. These little adjustments are sure to give you massive boosts both result-wise and in terms of revenue.
Timing Is Everything
Contrary to beliefs, there is an optimum day and time to send emails depending on your ambitions. Research suggests the following:
- The best weekday to send emails for high transactions is typically Monday, with the best day on the weekend being Sunday.
- The optimum time to send any email is between 10a.m. & 11a.m.
- The best day to send emails when you want to achieve high open & click through rates is Tuesday.
Additionally, you should always bear in mind the time of your audience. For example, the time in California is different to that of Florida, and the time in Florida differs from that of London. This makes it essential to identify where your audience is located. You can then use that knowledge to optimize the timing of your email marketing campaign – meaning better results!
Segment & Avoid Batch-and-Blast Approach
There are a number of approaches when it comes to email marketing but here are the two most common:
- The batch-and-blast approach. This is the method when everybody is lumped into one huge category and emailed simultaneously.
- The segmented approach. This method segments subscribers based on their interests as well as other relevant information. You then email your sub-categories based on your aims and the tendencies of your contacts.
But now, which approach is more effective? Research shows us that dividing your contacts into groups can boost your conversion rates by up to 200%! Ways in which you can segment your data vary by individual but here are the most common; activity on your site, interests, age, gender as well as purchase behavior. Essentially, the more segmented and personal your emails are the better your results.
With everything considered, nearly all the top tips can be completed automatically. The majority of decent email services allow you to automate email timing. This makes it possible for you to send emails to different people at different times based on their local time zone.
Furthermore they will allow you to test various elements of your email. They will permit you to configure your emails in a way that one event triggers another leading to a more personalized email for each customer. This is great news, as personalized emails are always more successful than a generic template. It’s recommended that you familiarize yourself with these features as this can be the difference between a successful campaign and a failure. Finally, it is important to realize that full-on automation is very much the future of email marketing.
To conclude there are a variety of small adjustments and tweaks you can make to your existing campaign. These seemingly small and insignificant tweaks can make a huge difference to the results of your campaign. For expert advice on orchestrating a successful campaign get in touch with Solutions For Growth. With years of experience they have proved themselves to be an extremely helpful full service email marketing agency. With hundreds of satisfied clients, what are you waiting for?
Call them now on 888-840-2595.